Direct FX Pitches Service to Small Banks

Kite, Shane
June 2004
Bank Technology News;Jun2004, Vol. 17 Issue 6, p44
Trade Publication
Reports on Direct Foreign Exchange's use of Bank of Ireland's wire-transfer and currency-exchange infrastructure in its attempt to bring foreign exchange and currency services online to an underserved niche of small and regional U.S. community banks. Direct Foreign Exchange's implementation of a "white-label" foreign exchange option on the Web site of its first stateside customer using Bank of Ireland's infrastructure; Efforts of Direct Foreign Exchange to provide a larger piece of fee-based foreign exchange revenue to smaller banks.


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