Rise of the Phantom Branch

Adams, John
June 2004
Bank Technology News;Jun2004, Vol. 17 Issue 6, p10
Trade Publication
Reports on Wells Fargo's use of branch simulation to determine when cash-dispenser deployment makes sense. Development of the simulation by Kiran Consulting Group, Exametric's full-service partner; Measurement of customer traffic flows inside a branch and how long it takes tellers to walk from their stations to internal machines such as cash dispensers; Expected increase in bank automation.


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