TITLE

Kolotex's cut-through marketing has legs

AUTHOR(S)
Veldre, Danielle
PUB. DATE
May 2004
SOURCE
B&T Weekly;5/28/2004, Vol. 54 Issue 2473, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the controversy surrounding the Voodoo outdoor advertising campaign of hosiery manufacturer Kolotex Australia Pty. Ltd. Public relations value of the advertisement; Theme of the campaign.
ACCESSION #
13374403

 

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