TITLE

Cable Takes On Youth Obesity

AUTHOR(S)
Bodenheimer, George
PUB. DATE
June 2004
SOURCE
Multichannel News;6/7/2004, Vol. 25 Issue 23, p85
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Describes a program and materials developed by ESPN to help address the problem of obesity and the decline of physical activity among U.S. youth. Play Your Way youth fitness initiative; Web site that highlights physically active games for children.
ACCESSION #
13355410

 

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