Charter's VOD Lessons

Stump, Matt
June 2004
Multichannel News;6/7/2004, Vol. 25 Issue 23, p61
Describes the strategy used by Charter Communications Inc. to boost its video-on-demand (VOD) as of June 7, 2004. First attempt of the company to launch VOD; Decision of the company to offer subscription video-on-demand (SVOD); Impact of SVOD on the number of its subscribers; Perspectives of Kip Simonson, senior vice president of sales and marketing at Charter, on VOD.


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