TITLE

Charter's VOD Lessons

AUTHOR(S)
Stump, Matt
PUB. DATE
June 2004
SOURCE
Multichannel News;6/7/2004, Vol. 25 Issue 23, p61
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Describes the strategy used by Charter Communications Inc. to boost its video-on-demand (VOD) as of June 7, 2004. First attempt of the company to launch VOD; Decision of the company to offer subscription video-on-demand (SVOD); Impact of SVOD on the number of its subscribers; Perspectives of Kip Simonson, senior vice president of sales and marketing at Charter, on VOD.
ACCESSION #
13355265

 

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