ESPN Celebrates 25th With Ops

Donohue, Steve
June 2004
Multichannel News;6/7/2004, Vol. 25 Issue 23, p60
Provides information on the activities and offerings launched by ESPN to celebrate its 25th anniversary as of June 7, 2004. Sports trivia tour sponsored by ESPN; Amount spent by the network to promote the trivia contest; Total number of passbooks produced by the network for DirectTV Inc. and cable affiliates.


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