ABC Cable On Local Roll

Donohue, Steve
June 2004
Multichannel News;6/7/2004, Vol. 25 Issue 23, p60
Reports on three campaigns launched by ABC Cable Networks aimed at driving local ad-sales revenues to cable operators that distribute Disney Channel, Toon Disney and ABC Family as of June 7, 2004. Sweepstakes promotion tied to the network's "That's So Raven"; Campaign based on a Finder's Keeper win game; Campaign steered toward local automotive advertisers.


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