TITLE

LOCKING UP NATIONAL AD DEALS

AUTHOR(S)
Grillo, Jean Bergantini
PUB. DATE
June 2004
SOURCE
Multichannel News;6/7/2004, Vol. 25 Issue 23, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the decision of Schlage Lock Co. and mobile phone-maker Cellular One to sign on to major local cable promotions in an effort to reach more audience as of June 7, 2004. Partner of Schlage in creating its promotion; Focus of the Schlage spots; Impact of the promotions on the advertisers' sales according to Lori Greenwood, director of sales and marketing for National Cable Communications.
ACCESSION #
13355211

 

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