TITLE

Mastering the Universe

AUTHOR(S)
Grillo, Jean Bergantini
PUB. DATE
June 2004
SOURCE
Multichannel News;6/7/2004, Vol. 25 Issue 23, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Addresses the issue of the alleged inaccuracy of data on cable ratings in the U.S. as of June 7, 2004. Reason that cable ratings in the U.S. are deemed inaccurate; Decision of Nielsen Media Research to expand the use of its Local People Meters in an effort to address the issue; Practice expected to be eliminated by Local People Meters.
ACCESSION #
13355207

 

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