TITLE

THE TRAVELING MONEY MAKERS

AUTHOR(S)
Grillo, Jean Bergantini
PUB. DATE
June 2004
SOURCE
Multichannel News;6/7/2004, Vol. 25 Issue 23, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the traveling promotions launched by Animal Planet and Court TV in summer 2004. Sponsors for Animal Planet's promotion; Local and sales revenues generated by Animal Planet's promotion in 2003; Unique characteristic of Court TV's promotion according to Bob Rose, Court TV executive vice president of affiliate relations.
ACCESSION #
13355205

 

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