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- Bright LIGHTS. // Advertising Age;2/17/2003, Vol. 74 Issue 7, pS-1
This article presents historical milestones in U.S. television programming and advertising, and in attempts to control the medium's influence over children and teenagers. 1950 was when the major networks set aside Saturday mornings as children's prime time. Kellogg Co. introduced the cartoon...
- Local ad time outstrips regional deals for MTV. Koranteng, Juliana // Advertising Age International;Feb2000, p23
Highlights MTV Networks' move to focus on localization due to viewers' preference for national programming. Commercial implications of the decision; Impact of the advertising sales flexibility on the network; Setbacks of the localization strategy.
- Recall of young people of television advertisements as a function of programme type and audience. Furnham, Adrian; Gunter, Barrie // Psychological Reports;Dec94 Part 1, Vol. 75 Issue 3, p1107
Examines the effects of television programs' content and evaluation by adolescent viewers on advertisement recall. Positioning of advertisements in television programs assigned to viewers; Ratings given by the viewers; Difference in advertisement recall according to theme of television programs;...
- Admen take heart: you can beat the skipping. de Burca, Clara // Marketing Week;11/20/2003, Vol. 26 Issue 47, p15
Discusses the concerns of British television advertisers over the emergence of personal video recorders such as TiVo and Sky+. Demand for the technology; Implications for the advertising industry.
- Blurb slump squeezes Argentina. Paxman, Andrew; Goyoaga, Beatriz // Variety;6/26/95, Vol. 359 Issue 9, p30
Reports on the advertising slump affecting the television industry in Argentina. Drop in revenue; Reconsideration of production budgets; Factors responsible for slump.
- Five international TV channels have joined forces... // Campaign (UK);02/05/99, Issue 5, p20
Reports on the establishment of a European advertising tracking system by international television channels Eurosport, CNNI, Euronews, CNBC and BBC World. Aim to measure the number of advertisers who use pan-European television; Goals of the system.
- Prime-time access opens to new ad opportunities. Lafayette, Jon // Advertising Age;1/13/1997, Vol. 68 Issue 2, ps8
Tells that the end of the prime-time access rule has given advertisers and stations new opportunities. Question if the offerings will attract network affiliate stations and marketers; The high cost of advertising on off-net sitcoms; The big advantage sitcoms offer.
- Shreveport, La. Wang, Karissa S. // Electronic Media;01/08/2001, Vol. 20 Issue 2, p22
Reports on the state of the television advertising industry in Shreveport, Louisiana as of January 8, 2001. Growth in the local television broadcasting industry; Factors attributing to the growth in such industry sector; Market performance of various industry players.
- TV airtime cost falls to lowest rate since 1997. Lee, Jeremy // Campaign;2/14/2003, Issue 7, p2
Reports on the decline in the cost of commercial television airtime. Reason behind the decline in the cost; Percentage decrease in the revenue of television station ITV1; Television deflation for some audiences since 1997.