TITLE

Cable Upfront Is Quieting Down

AUTHOR(S)
Reynolds, Mike
PUB. DATE
June 2004
SOURCE
Multichannel News;6/7/2004, Vol. 25 Issue 23, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses several issues on the television industry as of June 2004. Move of cable television to write upfront orders; Information on programmers nearing the finish line of the annual Madison Avenue sales bazaar; Statement from a spokesman of Turner Broadcasting System Inc. on companies accounted for eighty percent of the inventory the networks had put aside for the upfront; Comment from Bruce Lefkowitz, Fox Cable Networks Group executive vice president of advertising and Bill Abbott, executive vice president of ad sales on the issue; Estimated amount in upfront dollars secured by cables, according to sources.
ACCESSION #
13354979

 

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