Cable Upfront Is Quieting Down

Reynolds, Mike
June 2004
Multichannel News;6/7/2004, Vol. 25 Issue 23, p6
Discusses several issues on the television industry as of June 2004. Move of cable television to write upfront orders; Information on programmers nearing the finish line of the annual Madison Avenue sales bazaar; Statement from a spokesman of Turner Broadcasting System Inc. on companies accounted for eighty percent of the inventory the networks had put aside for the upfront; Comment from Bruce Lefkowitz, Fox Cable Networks Group executive vice president of advertising and Bill Abbott, executive vice president of ad sales on the issue; Estimated amount in upfront dollars secured by cables, according to sources.


Related Articles

  • CABLE UP IN UPFRONT. Learmonth, Michael; Dempsey, John // Daily Variety;7/2/2007, Vol. 295 Issue 64, p4 

    The article reports that cable networks in the U.S. are reporting double-digit advertising rate gains and are estimating about 5% growth in 2007. Cable networks of Turner Broadcasting System Inc., which include Turner Network Television, TBS and Courtroom Television Network, are leading the...

  • Turner eyes new CNN retail spinoff. Donohue // Multichannel News;10/25/99, Vol. 20 Issue 44, p24 

    Reports on a plan by Turner Private Networks Inc. to launch a Cable News Network offshoot in 2000 that will target malls, college campuses, doctors' offices, and other retail environments where people wait in lines for distribution. Negotiation with companies that own other modes of...

  • Cable wants piece of networks' pie. Block, Valerie // Crain's New York Business;4/28/2008, Vol. 24 Issue 17, p11 

    The article presents author's comments on the competition between cable operators and national networks for advertiser revenue in the U.S. It reports that cable operators have been complaining that advertisers pay more for broadcast than cable viewers. It informs that marketers use broadcast...

  • 'Mummy' lives at TNT, unraveling USA Net. Dempsey, John // Variety;1/6/2003, Vol. 389 Issue 7, p8 

    Highlights the competition between TNT and USA Network for basic-cable-network rights to number 1 in primetime for 2002 in the adults 19-48 demo. Films featured by the networks during primetime on December 29, 2002.

  • Upfront Ad Sales at Standstill. Lafayette, Jon; Friedman, Wayne // Television Week;5/23/2005, Vol. 24 Issue 21, p1 

    Reports on the upfront advertising sales of cable and broadcast networks for the 2005-2006 television season in the U.S. Example of an incomplete deal between a media buyer and a cable network; Estimated range of broadcast cost per thousand increases according to a senior sales representative;...

  • HALLMARK VALENTINE. Dempsey, John // Daily Variety;3/23/2005, Vol. 286 Issue 61, p4 

    The article reports that television channel The Hallmark Channel is on track to harvest more than $ 110 million from advertisers in the upfront sales season, a record yield and 40% higher than last year's. That's the prediction of Bill Abbott, executive vice president of national advertising...

  • Legal Issues Concerning Cable Television: The Greek Case. Iosifidis, Petros C.; Kiki, Joanna P. // Communications & the Law;Jun2000, Vol. 22 Issue 2, p5 

    Examines several issues concerning cable television (TV). Historical development of cable TV; Potential of cable TV; Legal delimitation of the medium; Access to cablecasting time with reference to Greek legal order.

  • Cable Picture Looks Sharper For 2001, Especially Top Names. Conrad, Lee // High Yield Report;12/18/2000, Vol. 11 Issue 49, p1 

    Reports on the positive outlook for the cable television industry for the year 2001.

  • TR!O Breaks Boundaries and Builds a Cult Following. Kokernak, Michael // Response;Aug2003, Vol. 11 Issue 11, p7 

    Features the cable network, TR!O. Growth of TR!O's net ad revenue in 2003; Services offered; TR!O's budget for programming costs.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics