TITLE

Local Meters Face New Foes

AUTHOR(S)
Moss, Linda
PUB. DATE
June 2004
SOURCE
Multichannel News;6/7/2004, Vol. 25 Issue 23, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Columbia Broadcasting System and Tribune Broadcasting to join an opposition against Local People Meters (LPM) as of June 2004. Move of Nielsen Media Research to deploy the measurement service in New York City; Issue on the support of Rupert Murdoch's News Corp. to the coalition of Black and Hispanic groups called Don't Count Us Out, a critic of the meters; Accusation of Nielsen on the anti-LPM print ads of Don't Count Us Out; Other broadcasters urging the delay of the launching of LPM including Univision; Details of a press conference held by councilmen outside Nielsen's headquarters in New York City.
ACCESSION #
13354961

 

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