NBC Ups Olympic Output

Donohue, Steve
June 2004
Multichannel News;6/7/2004, Vol. 25 Issue 23, p1
Reports on the plan of the National Broadcasting Company (NBC) to change hours of programming for its coverage of the Summer Olympics in Athens, Greece as of June 2004. Benefits of the move to cable affiliates that paid extra to carry the games on the company's news channel; Number of hours originally planned by the programmer to run the Olympic coverage; Value of the acquisition of Vivendi Universal Entertainment and its flagship USA Network by NBC.


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