TITLE

Google

AUTHOR(S)
Gandel, Stephen; Weisser, Cybele
PUB. DATE
July 2004
SOURCE
Money;Jul2004, Vol. 33 Issue 7, p107
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This is an article that focuses on Google, the Internet search engine company, and how its stocks may be valued in regards to its initial public offering in 2004. First it was just another way to search the Web. Now Google is set to become the hottest initial public offering in years. It's also one of the most intriguing: Google's founders, Larry Page and Sergey Brin, have decided to ditch the traditional IPO process in favor of a so-called Dutch auction, in which anyone, including individual investors, can bid on shares. Right now, many analysts are predicting that Google will have a total market value of $20 billion to $30 billion. If you have any doubts at all about Google's sustainability--you may, for example, recall that Netscape browsers used to be just as ubiquitous as Google home pages--you shouldn't touch the stock unless its market capitalization is well under $15 billion.
ACCESSION #
13353762

 

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