Sport in Asia and Africa: Americanization or Mundialization?

Wagner, Eric A.
December 1990
Sociology of Sport Journal;1990, Vol. 7 Issue 4, p399
Academic Journal
Rather than an Americanization, it is argued that there is a mundialization of sports over time. Similarities in sports activities in various countries are becoming greater than the differences. Cultural diffusion is leading to a trading of sports interests in all directions, and is likely to lead to a global sports culture-modified in varying and often substantial ways by diverse colonial legacies, historical backgrounds, and value contexts. Thus the long-term trend is toward greater homogenization in world sports culture.


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