Wiley Sweetens Cookbook Catalog With Pillsbury-Branded Titles

June 2004
Book Publishing Report;6/7/2004, Vol. 29 Issue 21, p5
Trade Publication
Reports on the partnership of food giant General Mills and John Wiley & Sons for a new line of cookbooks for the Pillsbury brand in the U.S. Creation of a library of cooking and baking cookbooks by Wiley under the Pillsbury brand; Schedule of the release of the first title; Sale of the Pillsbury-branded cookbooks in traditional book outlets and non-traditional outlets.


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