TITLE

Wiley Sweetens Cookbook Catalog With Pillsbury-Branded Titles

PUB. DATE
June 2004
SOURCE
Book Publishing Report;6/7/2004, Vol. 29 Issue 21, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the partnership of food giant General Mills and John Wiley & Sons for a new line of cookbooks for the Pillsbury brand in the U.S. Creation of a library of cooking and baking cookbooks by Wiley under the Pillsbury brand; Schedule of the release of the first title; Sale of the Pillsbury-branded cookbooks in traditional book outlets and non-traditional outlets.
ACCESSION #
13319248

 

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