Make us an offer...or we'll refuse

May 2004
Cabinet Maker;5/28/2004, Issue 5390, p12
Trade Publication
Highlights results of a survey on consumer attitudes concerning the purchase of new furnitures in Great Britain, current as of May 28, 2004. Postponement of purchase until a sale or special promotion; Direct purchase from manufacturer; Buy from store that always has low prices; Ask for a discount at any time; Comparison of buying attitudes of younger versus older people. INSET: In focus.


Related Articles

  • A Decision Support System for Planning Manufacturers' Sales Promotion Calendars. Silva-Risso, Jorge M.; Bucklin, Randolph E.; Morrison, Donald C. // Marketing Science;1999, Vol. 18 Issue 3, p274 

    A common event in the consumer packaged goods industry is the negotiation between a manufacturer and a retailer of the sales promotion calendar. Determining the promotion calendar involves a large number of decisions regarding levels of temporary price reductions, feature ads, and in-store...

  • Promotion planning: make them relevant to shopper needs. Sables, David // Grocer;8/22/2015, p51 

    The article encourages grocery stores to make their promotion planning relevant to shopper needs. It points out the opportunity to bring growth strategy into product category plans and refers to multi-phase product deals and supply chain costs as causes of increased waste for shoppers. Emphasis...

  • Paradox of choice and consumer nonpurchase behavior. Kinjo, Keita; Ebina, Takeshi // AI & Society;May2015, Vol. 30 Issue 2, p291 

    This paper theoretically analyzes the so-called paradox of choice, introduced by Schwartz (The paradox of choice: why more is less, Harper Perennial, New York, ), which posits that having too many choices can make us unhappy. Although one's possibilities broaden as the number of choices...

  • Understanding perception of wood household furniture: application of a policy capturing approach. Brinberg, David; Bumgardner, Matthew; Daniloski, Kim // Forest Products Journal;Jul/Aug2007, Vol. 57 Issue 7/8, p21 

    Consumer and retailer perceptions of wood household furniture were modeled using a policy capturing approach. A sample of consumers and retailers evaluated four pictures of wood furniture on eight visual cues deemed representative of the furniture purchasing environment. These cues were then...

  • Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies. Anderson, Eric T.; Simester, Duncan I. // Marketing Science;Winter2004, Vol. 23 Issue 1, p4 

    We use the results of three large-scale field experiments to investigate how the depth of a current price promotion affects future purchasing of first-time and established customers. While most previous studies have focused on packaged goods sold in grocery stores, we consider durable goods...

  • No-haggle pricing climbs higher, finds fans among affluent, educated. Johnson, Bradley // Advertising Age;8/1/2005, Vol. 76 Issue 31, p23 

    Offers observation on the consumer appeal of no-haggle strategy in the U.S. Information on educated buyers and consumers with above-average income; Difference between big box retailing and Internet shopping; View of Frank Luby, partner in global pricing consultancy Simon-Kutcher & Partners, on...

  • Effect of Sales Promotions on Consumer Preferences - The Moderating Role of Price Perceptions and Deal Proneness (A Study of FMCG Products). Rao, Venu Gopal // Vilakshan: The XIMB Journal of Management;Mar2009, Vol. 6 Issue 1, p1 

    Manufacturers of FMCG products rely on sales promotions in order to attract customers and motivate them to buy their products. In doing so many marketers may be missing out on crucial consumer related dimensions such as Value consciousness (VC), Deal proneness (DP) and Price consciousness (PC)....

  • Consumer Response to Special Promotions of Regional Shopping Centers. Kleimenhagen, Arno K.; Leeseberg, Donald G.; Eilers, Bernard A. // Journal of Retailing;Spring72, Vol. 48 Issue 1, p22 

    Do special promotions expand retail trade areas? How much promotion generated traffic represents "regular" center traffic? How much can be considered new traffic? is it possible to determine if alterations in existing patronage patterns can be brought about through the use of such promotions?...

  • The Urban In-Home Shopper: Socioeconomic and Attitudinal Characteristics. Cunningham, Isabella C. M.; Cunningham, William H. // Journal of Retailing;Fall73, Vol. 49 Issue 3, p42 

    Two research projects, with conflicting findings, have recently been published concerning the characteristics of the urban in-home shopper. The present study is an attempt to clarify some of the differences that were reported to exist between the two projects and to add some new attitudinal...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics