Modern look slow to take off for M&S

May 2004
Cabinet Maker;5/28/2004, Issue 5390, p4
Trade Publication
Reports on the sales performance of Marks & Spencer's Lifestyle store in Great Britain. Consumer reaction to products; Decline of homeware sales; Product repositioning; Operating profits.


Related Articles

  • M&S eyes up brand names. Bokaie, Jemima // Marketing (00253650);1/30/2008, p16 

    The article analyzes the implications of Marks & Spencer's (M&S) decision to trade branded grocery products in Great Britain. M&S chief executive Stuart Rose has announced that the company will venture into stocking branded grocery products to move its market positioning toward that of a...

  • Marks & Spencer may yet find its feet -- in the middle ground. Mitchell, Alan // Marketing Week;10/20/2005, Vol. 28 Issue 42, p30 

    Comments on the struggle of Marks & Spencer Group PLC CEO Stuart Rose to refocus buyers and marketers back on its core customer base in Great Britain. Launch of its autumn fashion collection; Response of the public to the companies new advertising featuring models Erin O'Connor and Twiggy;...

  • Smart takes aim at M&S shoppers.  // Marketing (00253650);6/9/2004, p4 

    DaimlerChrysler AG's Smart car is linking up with Marks & Spencer PLC to enable shoppers to try out its vehicles, which will be displayed in 47 of retailer's stores. Customers who spend more than £ 1000 on home furnishings will be entered into a draw to win one of 20 Smart Cabrio cars. The...

  • M&S lines up £25m loyalty budget to boost Chargecard sales.  // Precision Marketing;11/8/2002, Vol. 15 Issue 7, p1 

    Reports on the planned expenditure of Marks & Spencer in year 2003 for the development of its loyalty card as part of plans to boost flagging sales through its Chargecard. Decline in the retail Chargecard sales by 18% in 2001.

  • Retailer seeks turnaround with new marketing team. Qassim, Ali // Advertising Age International;Jan2000, p35 

    Reports on British retailer Marks & Spencer PLC's revamp of its marketing team as the company struggles to halt sliding profits and regain its marketing edge. Appointment of Alan Mcwalter as group marketing director; Financial performance of the company for the six month period through...

  • 'Leading Ladies' campaign helps M&S post slight improvement in clothing sales. Vizard, Sarah // Marketing Week (Online Edition);11/5/2013, p9 

    The article discusses the role of the "Leading Ladies" advertising campaign in enabling British multinational retailer Marks & Spencer (M&S) to post a slight increase in clothing sales during the second quarter of 2013. It also asserts that the relaunch of the company's clothing collection for...

  • Twiggy beefs up sales at Marks & Spencer. Jardine, Alexandra; Wentz, Laurel // Advertising Age;10/17/2005, Vol. 76 Issue 42, p22 

    This article focuses on the television commercials created for Marks & Spencer featuring 1960s model Twiggy. The television spots have created a buzz around the beleaguered British retail brand. The retailer claims that clothes are flying out of the stores following the September 2005 launch of...

  • Adwatch: Fairy dust can't spirit away M&S' big issues. Lidstone, Russ // Marketing (00253650);Feb2015, p1 

    Brand sprites failed to add sufficient sparkle to the retailer's non-food sales over Christmas.

  • BALANCE SHEET: WINNERS AND LOSERS ON THE FISCAL BATTLEFIELD.  // DNR: Daily News Record;1/14/2008, Vol. 38 Issue 2, p17 

    The article reports on the marketing sales development of Marks & Spencer Group PLC in London, England. Accordingly, Marks & Spencer is bracing itself for an uneasy 2008 in which it expects trading conditions to remain tough throughout the year. Moreover, it is pointed out that the company is...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics