How brave are you?
- CHAPTER 34: EXPERIENTIAL RETAIL. // Consumer Behavior;2007, p193
Chapter 34 of the book "Consumer Behavior" is presented. It focuses on experiential retail. Experiential retailing refers to offering a shopping experience. In other words, it integrate experiences with shopping. It is more than selling merchandise. Some examples of successful experiential...
- 2005 forecast: Growth in furniture spending to slow to 4.1% rate. McIntosh, Jay // Furniture/Today;1/10/2005, Vol. 29 Issue 18, p12
Provides an industry forecast for the 2005 retail furniture sales in the United States. recovery of the industry in 2004; Consumer spending statistics on furniture and bedding; Expected increase on consumer spending; Meager rise in the furniture prices at retail; Slight increase in the wholesale...
- Furniture store staff take a beating. // Cabinet Maker;11/2/2007, Issue 5562, p5
The article reports on the concern over the heightened level of abuse received by furniture retail staff in Great Britain as revealed in the British Retail Consortium's "2007 Retail Crime Survey." According to the survey, complaints about furniture is ranked first in the list of consumer...
- LESSONS LEARNED. // Cabinet Maker;4/26/2031, Issue 5834, p18
The article offers the author's insights regarding forecast trends in the homeware industry in Great Britain in 2013. He states that like-for-like sales improved by 0.9 percent in the first quarter of 2013 despite the decrease in product sales among other retailers. He mentions that increased...
- CHANGING DIAPERS. Gallagher, Julie // SN: Supermarket News;11/24/2008, Vol. 56 Issue 47, p20
The article reports that during the four weeks ending October 5, 2008, unit sales of corporate-brand disposable diapers fell 7.6% in the food channel, while dollar sales were down 7%. Tammy Marlowe, category manager for Associated Foods Stores, noticed a drop in sales of its Western Family...
- Ten ways to put passion into selling. Altman, Wilf // Cabinet Maker;7/15/2005, Issue 5447, p24
Presents tips to improve skills in selling. Importance of creating an environment for shopping excitement; Need for the effective use of promotional materials; Advantages of looking for marketing opportunities.
- Once Bitten, Twice Shy. Hackett, Otis // Dealernews;Jul2004, Vol. 40 Issue 7, p22
Talks about the impact of bad customers on salesperson. Distinctive characteristics of customers; Ways to handle scrupulous consumers; Percentage of the overall customers difficult to deal with.
- Unusual strategies for closing more sales. Graham, John // Enterprise/Salt Lake City;3/8/2010, Vol. 39 Issue 39, p9
The article discusses unconventional strategies for successful business deals. It discusses that a salesperson has to develop sensitivity to the behavior of customers, must be aware of potential conflicts in every sale and must acknowledge customers' expression of superiority. The author adds...
- Selling to those in the know. Havers, Derek // Cabinet Maker;7/15/2005, Issue 5447, p25
Presents tips in selling products or services to knowledgeable buyers. Importance of commenting about certain things that are of no importance to knowledgeable experts; Demonstration of the extent of one's knowledge to the consumers; Presentation of benefits to the potential buyer.