TITLE

Warning on cost of discounting

PUB. DATE
May 2004
SOURCE
Cabinet Maker;5/28/2004, Issue 5390, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Makes observations on the sales promotions offered by the retail furniture industry in Great Britain. Delay of purchases by consumers until winter sales after Christmas; Ineffectiveness of the marketing strategy; Redundancy of sales offers.
ACCESSION #
13317486

 

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