Tobacco company big on loyalty, trust

Yaney Jr., Cecil H.
June 2004
Southeast Farm Press;6/2/2004, Vol. 31 Issue 15, p18
Trade Publication
Santa Fe Natural Tobacco Co. Inc. (SFNTC), has built a solid growth record by building rapport with customers and growers alike. The company contracts directly with tobacco growers for organic and Pesticide Residue Clean tobacco for use in their products aimed at an upscale market. SFNTC is in the process of adding another 20,000 square feet to produce blended strip tobacco for us in its new German manufacturing facility, in an effort to be "totally integrated." Santa Fe, purchased by R.J. Reynolds Tobacco Co., in 2002, points out that it is proud of its more than 75 percent compound annual growth rate over the past dozen years. Today, the company sells its natural tobacco products about the same way it did when it was independently owned. It has a sales force of only 20 and relies on customer loyalty.


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