OLN Spins Out $20M Tour de France Campaign

Donohue, Steve
May 2004
Multichannel News;5/31/2004, Vol. 25 Issue 22, p18
Reports on a marketing campaign to be launched by Outdoor Life Network OLN) to hype its coverage of the Tour de France, which runs from July 3 to July 25, 2004. Cost of the campaign; Comment from OLN President Gavin Harvey about the coverage; Details of the marketing campaign to be launched by OLN.


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