Price Cut Gains Data-Only Subscribers

Haugsted, Linda
May 2004
Multichannel News;5/31/2004, Vol. 25 Issue 22, p12
Reports on the total number of subscribers recruited by Charter Communications Inc. as a result of its decision to drop the non-subscriber penalty assessed to customers who do not also buy video packages as of May 31, 2004. Cost of the company's high-speed Internet offering; Factor that influenced Charter to consider dropping the pricing strategy; Comment from Kip Simonson, senior vice president for sales and marketing at Charter about the decision.


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