Nielsen: Rollout's On

Moss, Linda
May 2004
Multichannel News;5/31/2004, Vol. 25 Issue 22, p6
Reports on the decision of Nielsen Media Research to launch its Local People Meters in New York on June 3, 2004. Comment from Nielsen CEO Susan Whiting about the system; TV networks that favor the system; Claims of Univision Communications Inc. against the system.


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