Ops. Panasonic Push HD
- As HD Grows, Job of Explaining It Does, Too. Romano, Allison // Broadcasting & Cable;7/21/2003, Vol. 133 Issue 29, p16
Highlights the need for television programmers and distributors to communicate benefits of high-definition (HD) television to consumers. Number of homes in the U.S. with HD television sets; HD as direct revenue source for some cable television networks; Marketing efforts to boost HD televisions.
- HI-DEF'S RETAIL RUSH. Neel, K.C. // Cable World (10427228);8/25/2003, Vol. 15 Issue 32, p3
Deals with the increasing acceptance of consumers to high-definition (HD) services in the U.S. Details on DirecTV's HD equipment offer of Circuit City; HD retail strategies taken by cable operators; Information on marketed HD sets and expected number of sets that will be sold by 2007.
- HBO ready to go with HDTV. Dickson, Glen // Broadcasting & Cable;01/25/99, Vol. 129 Issue 4, p112
Reports that Panasonic company will supply high-definition television services and automation system to cable television network, Home Box Office (HBO). Terms of the agreement; Comments from Bob Zitter, senior vice-president of HBO; Market demands for high definition television; Benefits...
- Horror Channel Tries to Scare Up Carriage. Umstead, R. Thomas // Multichannel News;3/28/2005, Vol. 26 Issue 13, p38
Reports on the programming line up planned by cable network HorrorNetwork in the U.S. for 2006. Target market; Background on the revenues generated by horror motion pictures in theaters; Collaboration of the network with providers of high definition television services.
- 500 HD CHOICES, COMCAST DECLARES. Dickson, Glen // Broadcasting & Cable;5/26/2008, Vol. 138 Issue 21, p23
The article reports that Comcast Corp. in the U.S. has boasted its 500 on-demand programming choices in high definition (HD) including movies and television shows. The proclamation shows that the country's largest cable operator is following through the "Project Infinity" initiative to expand...
- The Week. // Advertising Age;7/5/2004, Vol. 75 Issue 27, p11
Presents updates on the marketing and advertising effort of several companies in the U.S. as of July 2004. Partnership of Panasonic and a group of cable companies to launch an advertising campaign for the first Olympic Games to be broadcast in high definition television; List of semifinalists...
- TRY IT. Effros, Steve // CableFAX Daily;11/3/2005, Vol. 16 Issue 214, p4
The article reflects on the quality of customer services provided by cable television networks in the U.S. It believes that the increasing competition in the industry will force a focus on customer service. It criticizes Verizon for publicizing its FiOS system as something new and extraordinary....
- CABLERS TEAM TO THWART SATELLITE. Friedman, Wayne // Television Week;4/4/2005, Vol. 24 Issue 14, p14
Focuses on the strategy used by U.S. cable operators to promote high-definition television events in an attempt to compete with the marketing efforts of satellite distributors DirecTV and EchoStar. Information on the strategy developed by advertising company Concrete Pictures for cable...
- ESPN Gears Up For Fall Promo. Donohoe, Steve // Multichannel News;7/11/2005, Vol. 26 Issue 28, p38
Reports on the partnership of the ESPN cable sports network with major operators and chain stores to market cable high-definition (HD) television programming packages and ESPNHD for Fall 2005. Plans for the launch of a promotion by ESPN with Cox Communications Inc.; Programs to be aired by...