Ops. Panasonic Push HD

Donohue, Steve
May 2004
Multichannel News;5/31/2004, Vol. 25 Issue 22, p2
Reveals the decision of several cable operators in the U.S. to partner with Panasonic Corp. to launch a major high definition television marketing effort tied to coverage of the Summer Olympics in August 2004 by NBC as of May 31, 2004. Similar marketing campaign launched in the U.S. in March 2004; Networks involved in the campaign; Significance of the marketing strategy to the cable market.


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