TITLE

Cable Upfront Still Surges

AUTHOR(S)
Reynolds, Mike
PUB. DATE
May 2004
SOURCE
Multichannel News;5/31/2004, Vol. 25 Issue 22, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the surge of cable's advertising upfront in the U.S. for the week ended May 29, 2004. Anticipated amount of increase in cable upfront take in 2004; Comment from Steve Gigliotti, executive vice president of advertisement sales and emerging media for Scripps Networks, about the condition of the U.S. cable market during the week; Performance of some cable networks during the week.
ACCESSION #
13296906

 

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