TITLE

Houghton Mifflin Seeks To Gain Textbook Market Share In 2004

PUB. DATE
May 2004
SOURCE
Book Publishing Report;5/24/2004, Vol. 29 Issue 19, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the plan of Houghton Mifflin Co. of introducing programs in elementary social studies and science. Discussion of the company's strategy; Percentage sales of the company earned from selling to schools; Sales of the company in other sectors.
ACCESSION #
13272246

 

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