Houghton Mifflin Seeks To Gain Textbook Market Share In 2004

May 2004
Book Publishing Report;5/24/2004, Vol. 29 Issue 19, p3
Trade Publication
Announces the plan of Houghton Mifflin Co. of introducing programs in elementary social studies and science. Discussion of the company's strategy; Percentage sales of the company earned from selling to schools; Sales of the company in other sectors.


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