TITLE

Awards. Does the thinking stop there?

AUTHOR(S)
Rohrback, Jeneal
PUB. DATE
May 2004
SOURCE
AdMedia;May2004, Vol. 19 Issue 4, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on creative advertising awards. Philosophy of John Singleton, executive at the advertising agency Singleton Ogilvy and Mather, regarding creative advertising awards; Purpose of most creative directors in making advertisements; Types of advertisements that should be awarded; Significance of creativity and effectiveness in creating advertisements.
ACCESSION #
13270292

 

Related Articles

  • WHAT WINS EFFIES? SIMPLE IDEAS. Langton, Cleve // Advertising Age;6/4/2007, Vol. 78 Issue 23, p32 

    The article focuses on what ideas win advertising's Global Effie awards. These were created to honor marketers and agencies worldwide. To enter the Global Effies, a campaign must have run in four or more countries and two or more regions of the world. A superior multinational performance in...

  • D&AD: No Gold But Big Silver Lining. Wilcha, Kristin // SHOOT;5/30/2003, Vol. 44 Issue 21, p1 

    No gold honors were bestowed at the 2003 British Design and Art Direction Awards held in the last week of May 2003, in London, England. Animation for the advertising 'Cartoon,' which won a silver prize was directed by Frank Budgen of Gorgeous Enterprises, London, England created by Russell...

  • Burger King kicks off Backstreet promotion.  // Advertising Age;1/22/2001, Vol. 72 Issue 4, p28 

    Presents Internet advertising-related news briefs, as of January, 2001. Mention of Burger King's Internet-based promotion offering a chance to win tickets to a Backstreet Boys concert; How PC World plans to relaunch pcworld.com; Launch of Foglight Media, an online media planning agency by...

  • Creatives to lock heads in Telegraph contest. Kimberley, Sara // Precision Marketing;2/3/2006, Vol. 18 Issue 14, p3 

    The article reports that Telegraph Group Ltd. is launching a competition for media agencies, advertising agencies, and clients in Great Britain. The prize is 150,000 Euro. It will be judged by an industry panel including Jonathan Durden of PHD Inc., Tim Allnutt of Naked Inside, and Katie...

  • Wedding Bells and Fries. Irwin, Tanya // Adweek Southeast Edition;07/05/99, Vol. 20 Issue 27, p3 

    Describes a contest by the advertising agency, J. Walter Thompson (JWT) and radio station WVMX in which the grand prize was an actual wedding. Location of the wedding; Number of couples who joined the contest; Remarks from Scott Brown, JWT promotions director.

  • MCCA throws open awards nominations.  // Marketing Week;9/13/2007, Vol. 30 Issue 37, p9 

    The article reports on the call for entries for "The Best Awards 2008" which acknowledges excellent marketing achievement in Great Britain. It stated that October 4, 2007 is the first deadline for entries while the later deadline is on October 11, 2007. The categories include Best Agency of the...

  • Big Awards selects ten client judges.  // Campaign;6/6/2008, Issue 22, p3 

    The article offers information on the ten admired marketers who are selected to join individual juries in the inauguration of Campaign Big Awards in October 2008. Each jury would include creatives, medium and planning experts as well as clients. "Campaign" journal editor Claire Beale says that...

  • You must remember.  // Campaign;12/19/97, Issue 51, p44 

    Announces a contest that calls for `Campaign' magazine readers to identify selected Christmas-themed advertisements. Martin Lambie-Nairn's hardbound book as a prize; Contact information.

  • Contest ritualization: wooing customers through religious metaphor Tsang, Alex S.L. // Business Horizons;Sep/Oct2003, Vol. 46 Issue 5, p67 

    Examines the similarities between a promotional contest and religious rituals. Marketers' use of symbols to convey meaning in satisfying customer needs and achieving marketing goals; Major elements of a ritual helping marketers organize contests that enhance customer loyalty and attract new...

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics