Awards. Does the thinking stop there?

Rohrback, Jeneal
May 2004
AdMedia;May2004, Vol. 19 Issue 4, p14
Trade Publication
Focuses on creative advertising awards. Philosophy of John Singleton, executive at the advertising agency Singleton Ogilvy and Mather, regarding creative advertising awards; Purpose of most creative directors in making advertisements; Types of advertisements that should be awarded; Significance of creativity and effectiveness in creating advertisements.


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