Dangers of dilution

Sloan, Carole
May 2004
Home Textiles Today;5/31/2004, Vol. 25 Issue 38, p16
Trade Publication
Provides insights on the dangers of dilution when one of the big names in the designer world of home textiles would look beyond its natural turf. Step-down brand of each designer in home textiles; Scenario once the brand is no longer deemed special in the minds of the primary target customer.


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