Williams-Sonoma has plans for Elm

May 2004
Home Textiles Today;5/31/2004, Vol. 25 Issue 38, p2
Trade Publication
Reports on the plan of Williams-Sonoma to diversify the West Elm brand of textiles in the U.S. to expand its appeal. Brand to launch its electronic commerce Web site in fall 2004; Expansion of online assortments beyond items available in the company's catalog; Retirement of the company's Chambers fine linens catalog.


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