TITLE

Crowded beach may alter towel game

AUTHOR(S)
Corral, Cecile B.
PUB. DATE
May 2004
SOURCE
Home Textiles Today;5/31/2004, Vol. 25 Issue 38, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of more product sources overseas on the beach towel industry in the U.S. Increase in price pressures; Surge in the number of retailers exploring direct sourcing in the category; Strategy of U.S. suppliers to offset any damages including the use of diversified marketing techniques.
ACCESSION #
13259190

 

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