Crowded beach may alter towel game

Corral, Cecile B.
May 2004
Home Textiles Today;5/31/2004, Vol. 25 Issue 38, p1
Trade Publication
Focuses on the impact of more product sources overseas on the beach towel industry in the U.S. Increase in price pressures; Surge in the number of retailers exploring direct sourcing in the category; Strategy of U.S. suppliers to offset any damages including the use of diversified marketing techniques.


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