Greetings! You've got sales

McTaggart, Jenny
May 2004
Progressive Grocer;5/15/2004, Vol. 83 Issue 8, p59
Trade Publication
Discusses the efforts of greeting card companies in the U.S. to develop high-quality designs and merchandising tools to help supermarkets increase sales and profits. Partnership between card companies and supermarkets; Issues related to the prices of greeting cards; Factors driving greeting card sales; Promotion of specialty cards.


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