TITLE

FLAVORED MALT BEVERAGES: WHAT ADULT CONSUMERS WANT

PUB. DATE
May 2004
SOURCE
Progressive Grocer;5/15/2004, Vol. 83 Issue 8, Special Section p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the behavior of adult consumers toward flavored malt beverages (FMB). Comparison of the total annual amount of purchases between an average grocery shopper and shoppers who purchase FMBs; Marketability of the Smirnoff Twisted V beer product; Unit sale percentage of spirit branded and non-spirit branded FMB products.
ACCESSION #
13256795

 

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