May 2004
Progressive Grocer;5/15/2004, Vol. 83 Issue 8, Special Section p4
Trade Publication
Discusses the behavior of adult consumers toward flavored malt beverages (FMB). Comparison of the total annual amount of purchases between an average grocery shopper and shoppers who purchase FMBs; Marketability of the Smirnoff Twisted V beer product; Unit sale percentage of spirit branded and non-spirit branded FMB products.


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