TITLE

Pushing the direct marketing envelope

AUTHOR(S)
Mulloy, Gary M.
PUB. DATE
May 2004
SOURCE
Progressive Grocer;5/15/2004, Vol. 83 Issue 8, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the possible effects of the comprehensive reform of the U.S. Postal Service (USPS) on retail grocery marketing. Significance of the postal service to the marketing strategy of grocers; Link between postal reform, postal rates and grocery marketing; Information on the USPS reform; Implications of the reform for the USPS.
ACCESSION #
13256790

 

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