TITLE

A lesson in brand loyalty

AUTHOR(S)
Kuack, David
PUB. DATE
May 2004
SOURCE
GMPRO - Greenhouse Management & Production;May2004, Vol. 24 Issue 5, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of the accusation faced by Martha Stewart, former CEO and chairman of the board of Martha Stewart Living Omnimedia, for allegedly lying to the regulators about a biotech company stock sale on horticultural products industry. Information on her business relationships with her corporate partners before her trial began; Impact of her conviction on the products that carry her namesake according to KMart.
ACCESSION #
13246987

 

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