TITLE

Host Marriott alters internal brand structure

PUB. DATE
November 1998
SOURCE
FoodService Director;11/15/98, Vol. 11 Issue 11, p156
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Host Marriott Services' decision to change its internal structure to support branding efforts in its accounts. Firm's use of 85 different brands of food and beverage; Goal to protect the integrity of the brands.
ACCESSION #
1322445

 

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