TITLE

Starbucks sets a new level

AUTHOR(S)
Ritchie,, Hal
PUB. DATE
November 1998
SOURCE
FoodService Director;11/15/98, Vol. 11 Issue 11, p156
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the important role of standards in the success of some United States brands including Starbucks, McDonald's, Pizza Hut, and Union Street. Consistency, dependability and quality; Commitment; Patron's expectations; Impact of branding on every area of operation; Quality assurance inspections; Brands as an integral part of the way many foodservice providers do business.
ACCESSION #
1322444

 

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