Starbucks sets a new level

Ritchie,, Hal
November 1998
FoodService Director;11/15/98, Vol. 11 Issue 11, p156
Trade Publication
Discusses the important role of standards in the success of some United States brands including Starbucks, McDonald's, Pizza Hut, and Union Street. Consistency, dependability and quality; Commitment; Patron's expectations; Impact of branding on every area of operation; Quality assurance inspections; Brands as an integral part of the way many foodservice providers do business.


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