Campbell's Soup heats up new branding strategy

Hirschfeld, Jeff
November 1998
FoodService Director;11/15/98, Vol. 11 Issue 11, p70
Trade Publication
Focuses on Campbell's Branded Soup Merchandising Systems, which aim to promote the United States soup company in the foodservice industry. Debut of the systems in combination with a full line-up of Campbell's frozen soups; Collaboration with contractors; Specialized logo; Options including Table-Top Soup Merchandiser and In-Line Modular System. INSET: How the system works.


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