TITLE

Campbell's Soup heats up new branding strategy

AUTHOR(S)
Hirschfeld, Jeff
PUB. DATE
November 1998
SOURCE
FoodService Director;11/15/98, Vol. 11 Issue 11, p70
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Campbell's Branded Soup Merchandising Systems, which aim to promote the United States soup company in the foodservice industry. Debut of the systems in combination with a full line-up of Campbell's frozen soups; Collaboration with contractors; Specialized logo; Options including Table-Top Soup Merchandiser and In-Line Modular System. INSET: How the system works.
ACCESSION #
1322417

 

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