May 2004
Management Today;May2004, p24
Trade Publication
The author, who is founder and chairman of the Internet-based map provider firm Multimap.com, says that in days of the Internet boom, all gurus and suits were trying to encourage them to throw their resources into their public Multimap Web site, the business-to-consumer (B2C) side of their business. When the bubble burst in 2000, a lot of consultants told them to pull out of B2C entirely and focus on business-to-business. The combination of our high-profile public Web site and the provision of professional online mapping services to businesses has been a good one for people. In addition, it would have been a real challenge to build a profitable business solely on the basis of advertising revenue for the public site.


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