Sales Reps Go for Olympic Gold

Donohue, Steve
May 2004
Multichannel News;5/24/2004, Vol. 25 Issue 21, p22
Reports that NBC Cable has been underwriting a series of junkets for top cable advertising sales representatives in a bid to drive local advertising sales for its coverage of the 2004 Summer Olympics in Athens, Greece. Information on the sales contests of NBC; Benefits of the Olympics sales contest; Range of its prizes; Features of the cross-channel advertisements created by NBC for Olympic programming in the U.S.


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