Basic Cable Poised to Win the Year

Reynolds, Mike
May 2004
Multichannel News;5/24/2004, Vol. 25 Issue 21, p14
Reports on the growth posted by basic cable television on its primetime share through the 2003-04 season to date in comparison with the seven broadcast networks, according to a Turner Broadcasting System Inc. analysis of Nielsen Media Research Inc. data. Comments from Jack Wakshlag, Turner chief research officer; Decline in the household ratings of the broadcast networks; Average hours of household television watching; Audience rating posted by Music Television network.


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