TITLE

Going with the grain

AUTHOR(S)
Turcsik, Richard
PUB. DATE
May 2004
SOURCE
Progressive Grocer;5/1/2004, Vol. 83 Issue 7, p83
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the breakfast cereal category of Kellog Co. in Battle Creek, Michigan. Views of Carlos M. Gutierrez, chairman and CEO of Kellogg Co., on the breakfast cereal industry; Concept of the Volume to Value marketing strategy of the firm; Products of the firm.
ACCESSION #
13185268

 

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