TITLE

Consumer trends lead to differentiation

PUB. DATE
May 2004
SOURCE
Progressive Grocer;5/1/2004, Vol. 83 Issue 7, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need of retailers to differentiate themselves. Way manufacturers can help retailers to differentiate themselves; Important strategy for retailers to differentiate; Questions raised by the process of differentiation and bringing in new products and categories.
ACCESSION #
13185264

 

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