TITLE

Satisfaction guaranteed

AUTHOR(S)
Lempert, Phil
PUB. DATE
May 2004
SOURCE
Progressive Grocer;5/1/2004, Vol. 83 Issue 7, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that a shopper's satisfaction after a purchase is as critical as all the influences that affected his or her selection of a brand. Importance of addressing consumer complaints; Description of a successful sale; Steps to ensure customer satisfaction.
ACCESSION #
13185250

 

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