TITLE

PROVISION OF FEEDBACK TO PROMOTE HOUSEHOLDERS' USE OF A KERBSIDE RECYCLING SCHEME--A SOCIAL DILEMMA PERSPECTIVE

AUTHOR(S)
Lyas, Joanne K.; Shaw, Peter J.; Van-Vugt, Mark
PUB. DATE
February 2004
SOURCE
Journal of Solid Waste Technology & Management;Feb2004, Vol. 30 Issue 1, p7
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
As English local authorities develop strategies to deal with the growing volumes of municipal waste created in their districts, householder participation in recycling initiatives is becoming increasingly important Taking a social dilemma perspective, this paper adopts an individual (psychological) strategy as a means of enhancing kerbside recycling use in the London Borough of Havering. Three groups of householders received motivational messages on recycling performance with a different bias: critical, neutral or encouraging, whilst a further group acted as a control. Although differences in recycling behaviour prior to and following intervention were not statistically significant for any treatment group, average use of the scheme was found to decrease post-leaflet in all cases, but less so for those in the 'encouraging' message group, Responses to a questionnaire survey indicated that householder attitudes did not vary significantly between treatment groups. The study shows that an individual (psychological) approach alone is riot sufficient to enhance householder recycling behaviour in Havering over the short term. Future promotional strategies are suggested that combine both the individual arid the collective approach to motivate and encourage recycling participation.
ACCESSION #
13184503

 

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