Arnold, Catherine
April 2004
Marketing News;4/15/2004, Vol. 38 Issue 7, p13
Trade Publication
Reports on the increased spending made by several financial services marketers in the U.S. to attract Internet-savvy consumers. Increased interest of consumers to shop on the Internet according to analyst Ron Shevlin of Forrester Research Inc.; Decision of financial marketers to invest more money in their customer relationship management systems.


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