TITLE

Music as Persuasion: Creative Mechanisms for Enacting Academe

AUTHOR(S)
Bostrom, Robert N.; Lane, Derek R.; Harrington, Nancy G.
PUB. DATE
September 2002
SOURCE
American Communication Journal;Fall2002, Vol. 6 Issue 1, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on music as a creative mechanism for academics. Creativity is a word that has been used in a variety of ways. Definition of the word would be the ability to generate plans, ideas, knowledge and information that differ significantly from those in common use and are part of general culture. Creative individuals are those who strike out in different directions, such as the impressionists in painting, the vocal percussionists in music and the "string theorists" in physics. Being creative seems to be highly prized by everyone and the search to achieve creativity even has paradigmatic overtones. Of course, if creativity becomes the norm, then the definition at the beginning of this paper cannot hold, because one is conforming to a norm of creativity. Obviously, the idea of creativity is worthy of investigation, especially as it applies to persuasion. In order to contribute to creative thinking in communication one will first define creativity--allowing oneself a hit of creative license as one peruse the literature and provide a context from which creativity can be interpreted and processed. In doing so, one discusses the metaphors as creativity, creativity as persuasion and song lyrics as persuasive communication. Ultimately, the claim is that music is a form of persuasion and thus is a creative mechanism for academics to use that has an impact on how listeners subsequently enact their profession.
ACCESSION #
13166313

 

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