Banking On Foot Traffic

Brown, Karen
May 2004
Wireless Week;5/15/2004, Vol. 10 Issue 11, p30
Trade Publication
Focuses on the move of wireless carriers in the U.S. to integrate their wireless products into retail outlets. Reason for the move of the wireless carriers; Advantage of displaying wireless products in retail outlets; Strategies employed by the Alltel company in advertising their wireless products to Wal-Mart customers.


Related Articles

  • Coverage call. Haase, Nicole // New Orleans CityBusiness (1994 to 2008);5/31/2004, Vol. 24 Issue 49, p29 

    Examines the value of getting a wireless phone insurance in Louisiana. Rates for wireless insurance plans available in the state, such as plans offered by Alltel, AT&T, Cingular, Nextel, Sprint, USCellular and Verizon; Verizon's offer of insurance through a third party; Advice for cell phone...

  • Wireless data slowly extending to prepaid. Hill, Kelly // RCR Wireless News;2/13/2006, Vol. 25 Issue 7, p1 

    The article reports on the availability of mobile Internet access and multimedia messaging to prepaid cellular telephone subscribers in the U.S. Young consumers are the major users of prepaid services. Alltel Corp. is planning to offer high-end telephones to prepaid customers. Several mobile...

  • What Makes Tweens & Teens Tick? Rush, Susan // Wireless Week;4/15/2006, Vol. 12 Issue 9, p8 

    Looks at the issues that need to be considered by the wireless communications industry in targeting the youth market in the U.S. Necessity for carriers to personalize their family plans to capitalize on the growth opportunity presented by the youth market; Factors that will drive content...

  • This is the year. Wendelken, Sandra // RCR Wireless News;8/16/2004, Vol. 23 Issue 33, p10 

    Views 2004 as the year of wireless data in the U.S. Growth in revenue reported by several wireless telephone service providers; Services offered by the wireless telephone service industry; Use of wireless technology as a marketing medium.

  • The story on storage. Dano, Mike // RCR Wireless News;3/22/2004, Vol. 23 Issue 12, p18 

    Focuses on the use of memory cards in cellular telephones. Total market value for mobile-phone memory; Advancements in mobile phones; Information on the onboard memory and external memory cards used in mobile phones.

  • Killing some time with a handheld. Jones, Mark // InfoWorld;3/31/2003, Vol. 25 Issue 13, p8 

    Comments on the problems of cellular telephone services. Worldwide number of cellular telephone subscribers in 2002 according to the Cellular Telecommunications & Internet Association; Challenges to be encountered by cellular telephone carriers on the shift of emphasis to high-speed wireless...

  • ADVERTISING GOES MOBILE. Halper, Mark // Fortune International (Europe);3/5/2007, Vol. 155 Issue 4, p14 

    The article discusses the potential of the cell phone to become the ultimate, targeted, personal marketing machine. Mobile phone carriers possess demographics about their users, and they can track their locations. Despite most consumer's reluctance to use their cell phones for entertainment,...

  • Wireless Advertising Messaging: Legal Analysis and Public Policy Issues. Petty, Ross D. // Journal of Public Policy & Marketing;Spring2003, Vol. 22 Issue 1, p71 

    Wireless advertising messaging is a newly developing form of advertising in the United States that includes short text messages sent to cellular telephones, personal data assistants, and other wireless devices. This article examines the legal and public policy issues raised by this novel form of...

  • ON THE MOVE. Day, Julia // Marketing Week;5/4/2000, Vol. 23 Issue 14, p10 

    Reports on the planned marketing campaigns by British mobile phone operators for third generation mobile phones. Offer of free phone calls; Funding of free calls by electronic commerce and advertising revenues; Campaigns for Wireless Application Protocol and General Packet Radio Services...


Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics