TITLE

Banking On Foot Traffic

AUTHOR(S)
Brown, Karen
PUB. DATE
May 2004
SOURCE
Wireless Week;5/15/2004, Vol. 10 Issue 11, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the move of wireless carriers in the U.S. to integrate their wireless products into retail outlets. Reason for the move of the wireless carriers; Advantage of displaying wireless products in retail outlets; Strategies employed by the Alltel company in advertising their wireless products to Wal-Mart customers.
ACCESSION #
13157283

 

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