TITLE

CTIA Accentuates The Positive

AUTHOR(S)
Rockwell, Mark
PUB. DATE
May 2004
SOURCE
Wireless Week;5/15/2004, Vol. 10 Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the plan of the Cellular Telecommunications Industry Association in the U.S. to support its members with nationwide image-enhancing efforts. Plan of the organization to implement a national TV and print public relations campaign aimed at presenting a positive image of the wireless industry to regulators and consumers; Move of the organization to conduct a marketing awareness campaign aimed at educating advertising agencies and brand managers about wireless benefits in April 2004; Implications of image advertisements on regulations regarding wireless carriers.
ACCESSION #
13157272

 

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