CTIA Accentuates The Positive

Rockwell, Mark
May 2004
Wireless Week;5/15/2004, Vol. 10 Issue 11, p12
Trade Publication
Focuses on the plan of the Cellular Telecommunications Industry Association in the U.S. to support its members with nationwide image-enhancing efforts. Plan of the organization to implement a national TV and print public relations campaign aimed at presenting a positive image of the wireless industry to regulators and consumers; Move of the organization to conduct a marketing awareness campaign aimed at educating advertising agencies and brand managers about wireless benefits in April 2004; Implications of image advertisements on regulations regarding wireless carriers.


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